The Key Differences Between B2B and B2C Email Marketing

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Email marketing is used by all marketers, but rules differ depending on the nature of your audience. One key area to focus on is separating your business and consumer campaigns, and understanding the difference between the two in order to send relevant content and the right time.

So, what do you need to look out for when planning your business-to-business (B2B) and business-to-consumer (B2C) email marketing campaigns?

Read the full article here.

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