Four Email Marketing Stats That May Make You Alter Your Strategy

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Companies who want to reach for success are always finding ways to improve their email marketing strategy. However, if you don’t read up with the statistics, it’s hard to be sure you’re going about it correctly. Every day, the world around email marketing is constantly changing, and it’s important for companies to pay attention.

1. Gender plays a role in the way emails are read

2. CTR are through the roof…if you do your emails correct

3. And, let’s not forget about mobile devices

4. Marketing automation is the best way to stay on top of your email marketing

Read the full article on B2C here.

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