Retail marketers are approaching one of their busiest times of year — the holiday shopping season — and it’s easy for them to get caught up in the stress of this planning period and lose their heads, much like the Headless Horseman in “The Legend of Sleepy Hollow”.
One of the most vital elements of successful email marketing is having comprehensive contact lists, and the most strategic way to build them is through investing in effective opt-in strategies. By doing so, marketers can ensure that email recipients actually desire their content, which in turn increases engagement and decreases list attrition.
However, cultivating opt-ins can be a daunting process, but just as Ichabod Crane fled from the horseman’s grasp, so can email marketers watch out for certain pitfalls and dead ends to avoid. This Halloween season, keep these lessons from Ichabod Crane in mind in order to increase opt-ins and grow your contact lists ahead of Black Friday: