20-point checklist for a merry email marketing season

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It isn’t just sleigh bells you want to hear ringing this holiday, you want registers ringing too. The National Retail Federation has some good news for the U.S. market. Retail sales in November and December are expected to increase by 3.6% this year, resulting in $655.8 billion in sales, according to the National Retail Federation. That breaks down to an average $834 spent per shopper.

Email marketing will play a major role in driving those sales for your business. In fact, last year, email marketing accounted for a quarter of online sales from Thanksgiving to Cyber Monday.

Here’s a 20-point holiday checklist to use throughout the season to make the most of your email marketing.

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