What’s driving the future of email? Who are the big players? What are the top strategies and technologies driving the market? These questions were front and center at the annual DMA &THEN conference last month in Los Angeles, where MessageGears’ leadership joined marketing leaders from Expedia and thousands of attendees, speakers, and exhibitors to explore the future of global email marketing.
Speakers at &THEN included Kobe Bryant, GE Vice Chair Beth Comstock, and author (and TED speaker) Simon Sinek. Taylor Jones, MessageGears’ co-founder and chief architect, and Himanshu Sinha, Sr. Director, Customer Contact Strategy and Outbound Marketing for Expedia, presented an educational session during the show titled, “Building and Managing Global Email Marketing Programs.” The session highlighted the best practices and marketing technology Expedia uses to create consistent, personalized experiences for their customers. Sinha and Jones also shared data on the top elements of email marketing success and top performance challenges.
There were, of course, some big takeaways from &THEN. Here are three trends that will likely define the future of email marketing.