Marketers who use competitive intelligence tools enjoy an average of three times more email generated revenue than those who don’t, according to a recent report by The Relevancy Group.
Yet one of the most common questions I’m asked when I present a client with a competitive analysis is: “There’s no point in doing this more than once a year, right?”
Think again. There’s a lot you can — and should — do with competitive intelligence tools to drive ROI on a regular basis. Here’s a short list to get you started:
- Learn from your competitor’s tests, not just your own
- Identify key subject lines, phrases, creative, etc.
- Quickly see what is new in marketing
- Prove you need a bigger budget
- Track benchmarks