Use Competitive Intelligence To Drive Email ROI


Marketers who use competitive intelligence tools enjoy an average of three times more email generated revenue than those who don’t, according to a recent report by The Relevancy Group.

Yet one of the most common questions I’m asked when I present a client with a competitive analysis is: “There’s no point in doing this more than once a year, right?”

Think again. There’s a lot you can — and should — do with competitive intelligence tools to drive ROI on a regular basis. Here’s a short list to get you started:

  • Learn from your competitor’s tests, not just your own
  • Identify key subject lines, phrases, creative, etc.
  • Quickly see what is new in marketing
  • Prove you need a bigger budget
  • Track benchmarks

Read the full article in MediaPost here.

Get the report (free, with registration) here.

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