Does your brand obsess over marketing? Good. Does your marketing team constantly try to stay up to date and fresh with their marketing? Great. Do they tend to abandon older technologies, and assume that they’re obsolete? Hold up.
American adults spend, on average, around 11 hours looking at screens a day. Over 20% of those people admit going online “almost constantly,” according to Pew Research – and it’s no surprise that the younger the person, the more time they spend online, with 36% of 18-29 year spending more than double the time of those 65 and older. So what are those people doing, and how can your brand reach them?
The answer is email. Overall, 58% of online consumers check email as their first online activity of the day, followed by a search engine or portal site (20%), and Facebook (11%). Over 215 billion emails are sent every day. There’s a reason why email marketing has a 3800% ROI, resulting in about $38 for every $1 invested.
So how can you master your brand’s email marketing campaign? We asked the team at VerticalResponse, the leading email marketing platform, whose users sent around 100 million emails in 2016 – here are the top three guiding trends to keep in mind when developing an email marketing plan:
- Brace for Q4: Email Density and Intensity Peak
- Days of the Week and Holidays Play a Role in Success
- Time of Day Matters