Email Newsletter Rule: Help 80% Of The Time, Sell 20%

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Chances are that your readers don’t want to read about your wonderful products or services. They are actually interested in how they can solve the problems they have, so keep your email newsletter educational and make 80% of your content helpful and useful to your audience and keep the self-promotion down to 20%. The hard sell is dead.

Read the full article in B2C here.

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